ScoutMap
Outreach infrastructure for agencies who'd rather build than chase.
scoutmap.io ↗White-label outreach infrastructure for web design agencies. Seven stages, one pipeline, every artifact carrying the agency's brand — not ours.
Web design agencies spend more time finding clients than designing for them. The pipeline is manual, repetitive, and fragile: search for businesses, screenshot their sites, decide if they need help, mock up a redesign, write a proposal, draft an email, send it. Every step done by hand. Every step a bottleneck.
Most agencies either burn hours on outreach or pay for tools that automate the wrong parts. The qualified lead — the one with a dated site and a real budget — gets buried under noise.
One pipeline. Seven stages. Zero manual steps.
We built the entire pipeline as a single, automated sequence. Not a dashboard of disconnected features. One flow. Define a niche, pick a city — ScoutMap handles the rest.
Pull businesses from Google Maps
AI evaluates redesign potential
Generate full HTML mockup
Push redesign to live preview URL
Generate branded PDF proposal
AI writes personalized outreach copy
Deliver via agency's own SMTP
Every proposal, every email, every deployed redesign carries the agency's brand — not ours. ScoutMap disappears behind the work.
Claude evaluates sites with specific qualification criteria. It writes redesign HTML. It drafts emails. None of this is surfaced as an "AI feature." It's just how the pipeline works.
Server-Sent Events stream every stage in real time. The user sees scraping turn to qualifying turn to redesigning. No refresh. No polling.
Three templates — Modern, Bold, Classic. Company profile integration pulls agency logo, colors, and contact details. The PDF looks like the agency spent an afternoon on it. They spent thirty seconds.
Emails queue for review before sending. The agency controls what goes out. Automation handles volume; humans handle voice.
Speed matters when you're running seven pipeline stages in sequence across potentially hundreds of leads. Fastify's lower overhead compounds.
Row-level security gives us multi-tenant isolation without a middleware layer. Auth, storage, and Postgres in one place. Less moving parts.
Retry logic with exponential backoff. Three attempts per job. If a screenshot fails at 2 AM, it retries at 2, 4, and 8 seconds. No silent failures.
Three tiers. Real limits.
For agencies testing the waters.
For teams running consistent outreach.
For studios that treat outreach as a system, not an afterthought.
Plan limits enforce scrapes, qualifications, redesigns, and emails per billing cycle. Usage tracking is real-time. No surprises.
Cold outreach is a logistics problem disguised as a sales problem. The agencies that succeed aren't better at selling — they're better at surfacing the right businesses, at the right time, with the right proof of competence. ScoutMap automates the logistics so the agency can focus on the proof.
The hardest design problem wasn't the pipeline. It was the proposal. A PDF has to do more work than a landing page — it has to convince someone who didn't ask to be convinced. Three rounds of template iteration before we landed on layouts that earned attention without demanding it.
Have something worth building?
We take on a small number of client projects alongside our own products. If it's ambitious and the problem is real, we're interested.
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